People are pretty damn good at ignoring ads, since there’s no longer any (sane) way to avoid them. The cold-war response is to make the ads louder and more obnoxious, which only makes the occasional clever and well-executed ad all the more surprising –

It took me a moment for everything to come together, but when it did and I thought “I get it” the advertisers won. They were able to invoke an emotional response in me, tied to the product, which might influence future purchases; the payoff was clever enough that I’m not left resenting the company.

To be fair I don’t even have a fucking dog, but still.